A panel of 43 experts has awarded the new Opel Astra a Red Dot Award 2023 in the “Product Design” category, adding yet another accolade to its growing international trophy cabinet. As one of the world’s largest design competitions, the Red Dot Award has been recognizing innovative design for over six decades, this year evaluating products from 60 countries. The new Opel Astra, impressed judges at first sight, with its bold and pure design.
The same German precision applies throughout the interior, where the absolute highlight is the next-generation Pure Panel. This expansive, digital cockpit features two 10-inch displays, integrated, together with the driver’s side air vent, in a horizontal format. Opel designers and engineers have taken great care to ensure that the driver receives all the necessary information and useful operating options but is not burdened with superfluous data or functions. With the physical controls reduced to the minimum in the form of finely crafted keys, the Pure Panel achieves visual detox, the optimum balance between digitization and intuitive operation, detoxed of irritating visual stimuli and without the need for sub-menus.
The Opel Vizor, where the vertical and horizontal axes comprising the sharp crease in the hood and the wing-shaped graphic of the daylight running headlights, intersect with the Opel Blitz emblem in the middle. Stretching across the front, making the new Astra look even wider, the Vizor also seamlessly integrates technologies such as the optional ultra-slim Intelli-Lux LED® headlamps and the front camera of the Intelli-Vision system.
