Rüsselsheim. Opel, the German car manufacturer, launches its new global advertising campaign “Yes, of Corsa” to promote the new version its best-selling small car, the Opel Corsa. The campaign is the third one developed alongside Opel’s creative agency Jung von Matt, and was directed by the award-winning English director Henry Scholfield, who has directed music videos for artists like Ed Sheeran, Billie Eilish, and Dua Lipa. The full-length campaign video can be seen on YouTube.
The campaign is designed to be young, digital, and viral in nature, appealing to those in search of easy and exciting electric mobility. The campaign features a catchy and memorable soundtrack, with cinema-style vignettes, that pose questions such as “Does it have a lot of range?”, “Does it charge fast?”, or “Is it fun to drive?” The answer to all these questions is a resounding “Yes, of Corsa!”
Rebecca Reinermann, Opel’s vice president of marketing, said: “We are very excited about the new #YesOfCorsa campaign. Our new Corsa is the answer to the desire for easy and exciting compact sustainable mobility. The #YesOfCorsa campaign amplifies this message clearly and underlines the qualities of our bestseller. It also supports our transition towards electric mobility.
The campaign is currently being rolled-out, and uses omnichannel targeting, leveraging traditional linear TV, non-linear online video, print ads, (digital) out of home, social stories, reels, snippets but also leverages for the first time a hero 2-minute full-length online video along with shareable and innovative GIFs.
The campaign goes live to support the launch of Opel’s new Corsa. The best-selling small car has been sold 14.5 million times since its original introduction in 1982 and remains hugely popular. The Corsa was the best-selling small car in Germany and the UK in 2021 and 2022 and is in a strong position to repeat this success in 2023. The new Corsa proudly wears Opel’s bold brand face, the Vizor and is available with two battery-electric powertrains or with highly efficient internal combustion engines. The new electric motor with 115 kW/156 hp and 260 Newton metres of maximum torque ensures a powerful and quiet drive. With the 51 kWh battery, up to 405 kilometres of locally emissions-free driving are possible according to WLTP1. The battery can be charged to 80 per cent of maximum capacity in under 30 minutes using a 100-kW DC charging station.
The Corsa continues to offer and democratize the latest in advanced technology including new IntelliLux LED matrix headlamps with 14 LED elements, ergonomic massaging seats, a new generation Multimedia Navi infotainment system, and the latest in driver assistance features.
